E-Marketing Lessons Learned


The picture on the left is an Infographic,one of the many skills I learnt this year from my E-marketing Course. It summarizes most of the theory I learnt about social media in this course.

When I started off this semester, I had a narrow idea of what e-marketing entailed. In my head it had to do mostly with social media.

If you told me to do a quick infographic to summarize large amounts of data into something catchy and easy to read, I would have no idea where to start. I therefore give credit to Dr Nicolla Pallit who provided the class with resources that taught us how to create blogs and infographics.

I had no idea that there was more to e-marketing like having digital marketing strategies, analyzing your marketing performance, viral marketing campaigns, infographics, blogs, video marketing, CRM, SEO, content planning and personal branding just to name a few.

The one aspect of learning that blew my mind away was our first e-activity that was based on personal branding. When I read the Branding article from Get Smarter it became very clear to me that I am really a brand and the way I carry myself will determine whom I will attract.

I analyzed my online presence and fortunate enough it was good but not so professional so from there onward,I made use of the strategies Steph Housley taught us in lectures such as privatizing your social network platforms, not posting inappropriate pictures, getting connected on other professional platforms such as LinkedIn and visiting sights and blogs that will help on my personal development as a digital marketer such as Bizcommunity Digital Marketing articles.

I also learnt the importance of analyzing your e-marketing strategies. For example, I am majoring in Entrepreneurship and as part of the course we had to come up with a product, start up and run a year-long business a business.

The product our team came up with is Foldable, Trendy, BPA FREE, Convenient drinking canteens known as SWIG canteens.SWIG Drinking Canteens.

One example of how we applied what we learned in BUS2074S is through posting and advertising our product on social media channels such as Facebook: http://www.facebook.com/swigcanteens

To analyze the channels performance on Facebook, we would use Facebook’s analytic tools where they tell you how many people our post reached or how the post was effective compared to past posts.We would also plan which content to put in advance and are planning on buying the page promotion package to promote our page.

One aspect that I feel I would like to learn further is the four e-frictions from the BCG Internet Economy article and how to use Google analytics.
Unfortunately for C6 DMS we had to focus on one friction and as a team we used Infrastructure but I am fascinated on learning the other three and how all these frictions intersect, namely:

• Industry Related Friction
• Individual Friction
• Info-Related Friction

Our team was fortunate to be in the top three to come up with the best strategy report for C6 and hope we get the internship prize.

I am almost at the end of the road with my e-marketing course and proud to say that I come out as a diamond graduate who has a lot of knowledge in terms of e-marketing strategies.

I know I will be a great asset to any future employer and my next entrepreneurial venture. I also thank our lecturer Steph Housley for exposing us to great speakers like Rian Cartens, Di Charton, and Nick Knuppe.


Social Media Infographics

I recently learnt about Infographics in e-marketing course and I must admit, the subject got me from the word Hello and Infographics is now sitting as one of my top ten best Digital Marketing strategies.

download   Well I’m glad you asked!

Infographics are graphic visual representations of information, data or knowledge created with the intention of presenting complex information quickly and clearly.

A well-designed infographic like the one I created for Hello Computer based on the data they presented to me on South Africans Social Media is an example of how infographics can help you simplify a complicated subject into a captivating experience.South African Social Media Landscape

Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign.

Ideally, an infographic should be visually engaging, contain a subject matter that is appealing to your target audience, and be supported by other engaging content across your website and social channels.

If Hello Computer uses this Infographic data well, they can consistently achieve higher engagement rates and search visibility. Hello Computer can also use this Infographic Data in order to:

  • Conduct Market Research
  • Stay on top of the Digital Marketing World
  • Focus marketing strategies on the tactics that are more popular
  • Prepare for emerging Social Media tactics
  • Visually and quickly explain the data
  • Going viral-positive brand awareness

Advantages of Infographics

  1. It is much easier and quicker to understand. You can convey a message in only a few seconds, in comparison with a text that you will need some minutes. Scientist found that people can remember the 83% of what they see, and only the 20% of what they read!
  2. Boost marketing leads. It supports inbound marketing and no manual customer acquisition is required.
  3. Boost traffic. If the content of your infographic is high quality, then it is almost certain that not only it will drive traffic, but it will boost your company’s expertise/authority.

Disadvantages of Infographics

  1. Time Consuming. In order to achieve a very good Infographic, your designer needs to spend some creating the right
  2. Not SEO Friendly. This is not necessarily a bad thing, but it will not boost your website from SEO perspective.
  3. Might get costly. Since a lot of time is required to create it, you will have to pay a lot for it!
  4. Will it be valuable? Creating an infographic is one thing, promoting is a different one. You need to make sure to promote it, else you will spend your money for nothing

Five key questions to ask when creating infographics and a DM Strategy:

  • Who are you?
  • What are you offering?
  • To whom are you offering?
  • Why are you offering?
  • How are you offering?

Five key steps to follow when creating infographics and a DM Strategy:

Step 1: Context-What are you trying to create

Step 2: Value Exchange-Unique selling point

Step 3: Objectives-How will you measure success? e.g Tactics,Key Performance indicators

Step 4: Tactics and Evaluations-what tactics will you use e.g Websites, SEO

Step 5: Ongoing Improvisation-How will you maintain competitive advantage

I hope all the information on infographics including the steps and questions will help you create many more Infographics and will help on creating social media  strategies for Hello Computer.

Lastly and most importantly, I hope you will enjoy creating more Inforgraphics as much as i have creating one for Hello Computers.